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Facebook Sued For Using Minors As Endorsers

FB Social Ads Target Of Latest Lawsuit

A New York minor, through his father as guardian ad litem, has sued social giant Facebook.  The complaint alleges that Facebook has used the “names or likenesses [of minors] on a Facebook feed or in an advertisement sold by Facebook Inc. without the consent of their parent or guardian.”  The plaintiff seeks class action status.

If true, this allegation violates New York law and exposes Facebook to monetary damages.  According to an article in Bloomberg, the lawsuit seeks revenue Facebook derived from the unauthorized commercial use of the names and images.  When questioned by Bloomberg, Facebook spokespersons would not comment.

What do you think of a lawsuit like this?

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