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Social Networking Can Help The Small Or Solo Business “Endure Entrepreneurship”

This is an excellent set of 3 tips from the Harvard Business Review, each of which I think is important for the “very small” business owner to heed. By very small, I am thinking of a 1, 2 or 3 partner operation or something equivalent, not the legal definition of small business in the United States.  For more information on how business size is determined for various purposes, take a look at the Wikipedia article on the subject here and 13 Code of Federal Regulations secs. 121, et seq. here.
Except for a period of time right out of law school, I have always been in my own solo firm or small partnership. The advice in #3 is especially true – if you have partners, lean on them. That’s at least one justification for calling them “partners,” right?

But, what if you are on your own – flying solo – and maybe even work from home? That situation can be extremely isolating, which can give rise to “predicting one’s own failure” and “letting feelings get in the way.” That’s where I think social networking/sharing is a real benefit, which I say from personal experience. Perhaps, the networking does not give rise to as deep a relationship as a “partner,” but who knows? However, it is not as complicated as a partnership can be either, which

clipped from web.hbr.org

3 Tips for Enduring the Trials of Entrepreneurship

Surviving the inevitable ups and downs of entrepreneurship can be tough, but persistence is an essential skill for an entrepreneur. Here are three tips for seeing your endeavor through:

  1. Don’t predict your own failure. It’s easy to see everything that could go wrong. Instead of looking at all your possible future failures, focus on the task in front of you and make it a success.
  2. Don’t let your feelings get in the way. You may not feel like doing another draft of your business plan or making another pitch after you’ve heard “no” too many times. But do what you must despite how you may feel.
  3. Lean on your partners. When you’re having a bad day or feel like it’s not worth all the effort, talk to your partners and share what you’re feeling.
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