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How Can Social Media Help Small Biz? – eMarketer

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Small businesses are set to increase the time and effort they spend on social media marketing, but research on its effectiveness has been mixed.

But according to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for US small businesses, cited by one-half of respondents. Social networks were also considered a good way to keep up with the industry and monitor online chatter about the business.

via How Can Social Media Help Small Biz? – eMarketer.

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